TL;DR
Price against the result you deliver, not the minutes it takes. Sell the end outcome, use clean packages, and be upfront about what each tier includes.
Your price is a filter and a first impression at once. A client sees your rate and judges whether the result is worth it in an instant. Setting it well starts with what the outcome is worth to them, not how few minutes it took you to generate with Higgsfield.
Set the number from the value
- Price the result the client gets, not your production time.
- Look at what local businesses pay for a video, often $1K to $5K.
- Package it: a set number of videos or a monthly retainer.
- Use clean round numbers that read as professional.
- State plainly what each tier includes so there is no confusion.
For the AI ad agency path, local businesses pay real money for a video that brings customers, often in the $1K to $5K range, and most have no AI vendor at all. These are example figures from real creators, not guarantees, but they show why you sell the end result, not the render.
Packages, retainers, and upfront terms
A per-video price works for a one-off, but a package or monthly retainer earns steadier income and is easier to sell than repeated one-offs. Pick the model that fits the client and state plainly what each tier delivers so there are no surprises when the invoice lands.
If clients balk at the price, the offer or the proof is usually the issue, not the number alone. Show a strong example of the result you deliver, package it clearly, and let a confident, outcome-led pitch justify the rate. Example creator numbers are ranges, not promises.
Common questions
How do I decide what to charge?
Price the result the client gets, not your production time. Look at what businesses pay for a video that brings customers - often $1K to $5K as example figures - and set your number against that value, not the minutes it takes.
Should I charge per video or a retainer?
A per-video price works for a one-off, but a monthly retainer earns steadier income and is easier to sell than repeated one-offs. Pick the model that fits the client, and package a set number of videos where you can.
Are the $1K to $5K numbers guaranteed?
No. Those are example figures from real creators on the ad agency path, not promises. They show the range local businesses pay when a video brings customers. Your rate depends on your offer, proof, and the client.
Do round prices matter?
They help. Clean numbers read as professional and confident. Odd, fiddly figures make the price feel negotiable or unsure. Pick a clear round number that matches the value you deliver and present it without apology.
Why sell the outcome instead of the video?
Because clients pay for what the video does for them - more customers, more sales - not for a render. Selling the outcome lets you charge for value rather than time, which is far higher than pricing by the minute.
Clients balk at my price - what now?
The offer or proof is usually the reason, not the number alone. Show a strong example of the result you deliver, package the work clearly, and lead with the outcome. A confident, proof-backed pitch justifies the rate.
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