Start With Your Existing Network
Your first AI video client is almost certainly already in your network. A former colleague, a local business owner, someone you follow who has a brand. Message them directly. Not to sell - to show them something you made that is relevant to their business. 'I made this AI video concept for a brand in your space - curious what you think' is a low-pressure way to open a conversation that can lead to a paid project.
Post Your Work Publicly and Consistently
The fastest way to get inbound client inquiries is to post your AI video work on LinkedIn and Instagram consistently. Show process, not just output. Behind-the-scenes prompting sessions, before/after comparisons, and commentary on what makes a good AI video attract the attention of marketers and brand managers who are looking for exactly this skill.
Make It Easy to Hire You
Clients who find you want to hire quickly if they like your work. Make your service clear: what you offer, what it costs, how long it takes, and how to reach you. A simple Notion page or Carrd site with a clear service menu and a Calendly link for a discovery call is all you need. Complicated portfolios and unclear pricing lose clients before they ever message you.
Following Up Without Being Annoying
If someone saw your work, engaged with it, or had an initial conversation and then went quiet, a single follow-up two weeks later is appropriate. 'I put together a quick concept for [their brand] - happy to share if it is useful' is specific and value-leading. Generic 'just checking in' messages do not work. If they do not respond to one follow-up, move on.
Short, practical drops on income paths, prompts that work, packaging for views, and getting paid. No spam, unsubscribe anytime.
Frequently asked questions
What should I charge for my first AI video project?
Price below market for your first paid project in exchange for a testimonial and the chance to build a case study. $100-$200 for a short social video package is appropriate as a first engagement. Raise rates immediately on the second client.
Do I need a contract for an AI video project?
For any project over $200, yes. A simple one-page agreement covering deliverables, payment terms, revision rounds, and IP ownership is enough. Bonsai and Honeybook have free templates. Protect yourself and make the relationship clear before work starts.
Should I specialize in a specific industry to get clients faster?
Yes. A portfolio targeting one niche (restaurants, e-commerce, coaches, real estate) makes you the obvious choice for a client in that niche rather than one of many general AI video creators. Niche faster than you think you need to.
Last reviewed by David on August 2, 2026
